Goldfish studied at the Brussels filmschool RITS. Goldfish rocketed his career with the Che tennis spot,
his first commercial won a the diamond award of the creative club of Belgium (CCB) and was picked up by the BBC program "funniest commercial". He always puts a lot of creativity in his work and for that clients are crazy about him. With his visual mind he knows how to tell a story with a lot of atmosphere and gives it always a funny twist.